Out of d……….BOX
"Make your product so good that it sells by itself - philip kotler"
…very true…then who needs advertising????
This phrase may have proven to be true in ancient times when there were no efficient media for advertising ….but at that time also; one form of advertising existed…. WORD OF MOUTH…which still is considered to be the best from of advertising.
The phrase above is true no doubt…but who knows your product is good…it’s only you…and before people start talking about the goodness of your product, your competitors will follow with the closest possible imitation and steal your well deserved award…
This is what makes advertising so important in today’s world….and not just conveying your message solves the problem, but you need to do it better than your competitors….
So the need of the hour is not just advertising, but being a lot creative in the way you present your product……I call it OUT OF THE BOX thinking…..
Some experts have their
view on this ‘out of the box’ thing…
Abbas Tyrewala….writer of ‘asoka’,
‘munna bhai MBBS’ and many other
popular movies says… >>>>>>>>
Need an ad campaign??? Start with anything….anything at all that has the slightest of relations to your product….. Start by seeing what is working. Is anything working? If so, why does it work?
I and my group members had a chance to develop a new product and a campaign for the same as a part of our ‘marketing communication strategy’ project…..
This was our first time so we were so excited and at the same time scared of people not liking our idea….but we started….and we thought of just anything and everything (the product we developed was an innovative one…a quick and convenient, brushless shaving cream that worked without water) the product was a differentiated one....so had to be its advertisement….look what we came up with>>>>>>>>>>>>>>
…….Now you can do the best things in life……. And still get the time to shave
….THIS IS EVOLUTION
Charles Darwin (1809-1882)
THEORY OF EVOLUTION
Now don’t shave….
…… just ACE through
The picture shows that charles darwin was a great man but he didnt hav the time to shave...but now with ACE, you can do the best things ever...and still get the time to shave
now d ques is what's out of d box here??...just recall what shaving cream ads always try to show...a clean shaved man ...ever seen a shaving cream ad with a beard person???...i hope u got d answer...
The name of the product was ACE which stands for speed, professionalism and most of all for the person who is unbeatable….so do you think the idea was successful….well you are intelligent enough….
So just try thinking out of the box….and if u can’t ….try to increase your box’s L*B*H....rememember...the most amazing things happen when you least expect them to...
