Out of d......BOX

Out of d……….BOX

"Make your product so good that it sells by itself - philip kotler"
…very true…then who needs advertising????

This phrase may have proven to be true in ancient times when there were no efficient media for advertising ….but at that time also; one form of advertising existed…. WORD OF MOUTH…which still is considered to be the best from of advertising.

The phrase above is true no doubt…but who knows your product is good…it’s only you…and before people start talking about the goodness of your product, your competitors will follow with the closest possible imitation and steal your well deserved award…

This is what makes advertising so important in today’s world….and not just conveying your message solves the problem, but you need to do it better than your competitors….
So the need of the hour is not just advertising, but being a lot creative in the way you present your product……I call it OUT OF THE BOX thinking…..


Some experts have their
view on this ‘out of the box’ thing…
Abbas Tyrewala….writer of ‘asoka’,
‘munna bhai MBBS’ and many other
popular movies says… >>>>>>>>

Need an ad campaign??? Start with anything….anything at all that has the slightest of relations to your product….. Start by seeing what is working. Is anything working? If so, why does it work?

I and my group members had a chance to develop a new product and a campaign for the same as a part of our ‘marketing communication strategy’ project…..
This was our first time so we were so excited and at the same time scared of people not liking our idea….but we started….and we thought of just anything and everything (the product we developed was an innovative one…a quick and convenient, brushless shaving cream that worked without water) the product was a differentiated one....so had to be its advertisement….look what we came up with>>>>>>>>>>>>>>

…….Now you can do the best things in life…

…. And still get the time to shave

….THIS IS EVOLUTION



Charles Darwin (1809-1882)
THEORY OF EVOLUTION


Now don’t shave….
…… just ACE through

The picture shows that charles darwin was a great man but he didnt hav the time to shave...but now with ACE, you can do the best things ever...and still get the time to shave
now d ques is what's out of d box here??...just recall what shaving cream ads always try to show...a clean shaved man ...ever seen a shaving cream ad with a beard person???...i hope u got d answer...
The name of the product was ACE which stands for speed, professionalism and most of all for the person who is unbeatable….so do you think the idea was successful….well you are intelligent enough….

So just try thinking out of the box….and if u can’t ….try to increase your box’s L*B*H....rememember...the most amazing things happen when you least expect them to...

The 3D product...do you really need to innovate??

Differentiation, innovation, adaptation, change management……the heavy weighs whenever we talk about product management. But what if we can survive or for that matter perform much better even without innovating…..

Sounds confusing?? …it has to… because we always follow the mantra CHANGE OR DIE….but is it possible to survive without changing…well in some cases it is

Let me explain this by considering the product to be a 3D object while what a normal customer sees is its 2D view. So you always have the opportunity to work on its 3rd dimension which is not visible to the customers….and guess what when the customer gets bored with the 2 dimensions he has been seeing from a long time, just rotate your product to display the 3rd dimension you have been working upon. Let the customer admire the beauty of the new dimension by the time you start working on the dimension that’s facing you…

Still confused??….let us take the example of Maruti 800 cc model, every now and then you see Maruti experimenting with it…the headlights, the tail, fog lamps and even new colors…I don’t call that innovation…but every time a new variant hits the market the sales boost up. If u think that is true only for the market leaders or established products…..let’s talk about Bajaj’s pulsar

Pulsar which is a comparatively new product (if we compare it to hero Honda or Yamaha bikes) has been repeatedly performing well with the introduction of each new model
(where new stands just for a color change like the ALL BLACK PULSAR or maybe a slightest change in design or engine capacity)

If you still consider that to be innovation let’s take the example of PEPSI COLA which being a highly non differentiated product (remember we are talking about product differentiation and not brands) has come up with Pepsi MY CAN which is a packaging in form of 250 ml cans…and I think that is a good idea….and its much more affordable than the existing can packagings

So if Pepsi can do it with packaging alterations, Bajaj can do it with engine capacities and Maruti can do it just with new colors ….so we have an answer to the above question…..